How to Promote Multiple Services Online

For most businesses, you can’t dwindle down your offerings to one single piece of content. More explanation is needed so customers can truly understand the array of offerings they have working with you. With this in mind, it's important to take a birds eye view of your current marketing efforts to ensure you are covering all of the services you provide. If not, the following provides a brief overview of some of the ways you can optimize your service marketing efforts.

1. Create a Clear, SEO-Friendly Services Page

Your website’s service landing page should:

• Clearly explain each service you offer

• Use keywords your customers are actually searching for

• Answer common questions and pain points

• Provide a valuable description for each of the main services

• Include internal links to related content (like blog posts or contact forms)

Strong service pages increase your visibility on search engines and build trust with users by showing you understand their needs.

Millennium Management Services Landing Page for Services), a Client of Chase Digital Co.

2. Use Your Google Business Profile to Reinforce Services

Google Business Profiles (GBPs) allow you to list specific services with descriptions and pricing.

Why it matters:

• Boosts your appearance in local search

• Reinforces keywords across platforms

• Makes it easier for potential customers to take action (call, message, book)

No matter the industry, a well-maintained GBP helps you stand out where customers are already looking.

3. Write Blog Posts That Support Your Services

Blogs help you:

• Rank for long-tail keywords

• Educate your audience

• Build credibility in your niche

Write blog posts that answer real questions related to your services. For example:

• A landscaper might write: "When Should You Aerate Your Lawn in Minnesota?"

• A bookkeeper might write: "What Small Business Owners Should Know Before Tax Season"

4. Use Social Media to Highlight Your Work

Social media is perfect for showcasing your services in action:

• Share before-and-after transformations

• Post customer reviews/testimonials about specific services

• Highlight different services in real time (certain specials based on the unique task/product)

5. Keep Everything Connected

A winning strategy connects your platforms:

• Link your blog posts to your services page

• Share your services content and blog posts across social media

• Reinforce consistent keywords and messaging across your website, GBP, and marketing materials

This builds familiarity, trust, and authority in your space.

Digital marketing isn’t one-size-fits-all, but every business needs a strategy that clearly communicates its services across the digital landscape.

Want to do the same for your business? Visit my services page (nice) to see how I can help you optimize your digital marketing.