The Client
Upper Deck Construction is a locally owned and operated construction company based in Alexandria, MN, specializing in high-quality deck builds, remodeling, and more handyman subscription services. Known for their craftsmanship and attention to detail, Upper Deck Construction helps homeowners create functional and beautiful spaces designed to last.
Before partnering with Chase Digital Co., their business relied primarily on referrals and social media posts to attract new clients. While their work spoke for itself, they needed a professional online presence to highlight their portfolio, showcase customer testimonials, and generate consistent inquiries from local homeowners searching for trusted contractors in the area.
My Approach
I worked with Upper Deck Construction to develop a modern, conversion-focused website that emphasizes their expertise in construction. The goal was to establish credibility, simplify lead generation, and improve local search visibility so that potential clients could easily find and contact them online. In addition to web development, I enhanced their Google Business Profile with updated service descriptions, images, and SEO-friendly content to help the business appear more prominently in Alexandria-area searches.
Custom Website Development:
Designed and built a clean, responsive website that reflects the company’s professionalism and craftsmanship.
Created service pages for deck construction, remodeling, and design consultation, each optimized for local SEO.
Implemented clear calls to action, an easy-to-use contact form, and direct phone integration to increase conversions.
Google Business Profile Optimization:
Refreshed the profile with targeted keywords, detailed service listings, and new project photos to boost search rankings.
Added custom FAQs to help answer common homeowner questions and reduce repetitive inquiries.
Encouraged customer reviews to highlight credibility and positive client experiences.
The Result
Established a professional digital presence that aligns with the quality of their craftsmanship.
Increased visibility in local search results, helping generate more organic inquiries.
Created a foundation for long-term digital growth, making it easier for new customers to find, trust, and choose Upper Deck Construction.
This project demonstrates how a strong, well-structured website and optimized local SEO can elevate a local construction company’s reach, turning high-quality work into steady, measurable growth.
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